Video Production 4/30/13

Creating a Public Service Announcement

Goal:
Public Service Announcements (PSAs) are short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file.  PSAs are created to persuade an audience to take a favorable action. PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. Your task is to create a 30 second Public Service Announcement.


Procedure:

1. Choose a topic—What is the point to want to make or the message you want to share with your viewer? (See Guidelines)   KCP&L currently has an electrical safety video contest that might provide a good way to share your video with the public and potentially win a very nice prize.

2. Research it

3. Script it (use script template)

4. Produce it

5. Share it



Guidelines for Creating a PSA

• be serious
• have a clear message
• be no longer than 60 seconds (30 seconds in the minimum)
• have important information
• have accurate information
• use someone who looks believable
• use someone famous (but does not have to be)
• use someone who is likeable and respected
• use someone who can act ( is credible)
• use someone who is dressed appropriately for the part he is playing
• give statistics (when appropriate, e.g. number of people that die because they were not wearing seat belts)

Samples:

      Internet Safety
     
     No Kid Hungry

     Not Acceptable   (You need to be serious to watch this one.)

     Peace for Dogs

     Glee, Distracted Driving

     Kindergartner's Version of a Public Service Announcement

     Public Service Announcement--Bring Us Back

     PSA--Texting While Driving

     Tennis Canada Kid's Tennis PSA

     Funny Claymation PSA

     Hazmat